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LXD

Why You Need Big Ideas

When learning initiatives fail to resonate, they often lack an emotional core: the Big Idea that connects business goals to individual motivation. It’s the core insight you want your audience to feel and remember.

LXD

How Stories and Scenarios Shape Decision-Making

One of the biggest misconceptions we still see in Learning & Development is that if people know what to do, they will do it. But real change happens through nudging and practice.

Visual Design

Why Visual Design Matters

We often see design vs. effectiveness as a false dichotomy, as if you have to choose between making something look good and making it work well. But great learning products don’t force that trade-off.

LXD

Learning Experience Design

When people ask me what I do, I define myself as a Learning Experience Designer because the three components of this term perfectly reflect both my professional journey and my approach.

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