Why You Need Big Ideas

When learning initiatives fail to resonate, they often lack an emotional core: the Big Idea that connects business goals to individual motivation. It’s the core insight you want your audience to feel and remember.

Why Visual Design Matters

We often see design vs. effectiveness as a false dichotomy, as if you have to choose between making something look good and making it work well. But great learning products don’t force that trade-off.

Learning Experience Design

When people ask me what I do, I define myself as a Learning Experience Designer because the three components of this term perfectly reflect both my professional journey and my approach.

Engaging Professionally in Community Work

Community-related work can be a fantastic opportunity for people transitioning to the field to practice their instructional design and project management skills in a natural context.