Speak or Sink

Speak or Sink is an interactive story that helps young women develop self-confidence and assertive communication skills.

Illustration of Lena with the text: 'Lena loves her work but struggles with assertive communication, feeling frustrated. Tee, help Lena make decisions to gain recognition and a fulfilled professional life. Ready? Let's help Lena.
Project details

Context

In work cultures that often perpetuate gender stereotypes, young women need strategies to assert themselves professionally. This project explores how to empower them to navigate these spaces with confidence and authenticity.

Solution

Speak or Sink is an interactive story that lets users step into the shoes of a relatable character, making decisions that affect her career journey. Users see firsthand how choices impact outcomes and receive personalized, constructive feedback based on their decisions. The story emphasizes the value of mentorship and building a support network, guiding users to reflect on assertive, confident communication.

Illustration of a distressed woman in three vignettes with different texts: 1. 'Great! I didn't say anything, AGAIN.' 2. 'I need to show THEM that I've got what it takes to get promoted!' 3. 'If only I knew how...
Screen with title: 'Tee, GO TO THE SITUATION TO SEE HOW YOU DID.' Answer options: 'Set boundaries,' 'Present arguments,' 'Find a mentor,' 'Manage emotions,' 'Claim your place,' 'Take responsibility.'

Result

This scenario-based interactive story has received enthusiastic feedback for its visual design, engaging storytelling, and instructional approach. Users particularly value the final scenario overview and personalized feedback. Speak or Sink was featured in the Articulate Community E-Learning Heroes as one of the 7 most popular examples in 2023.

Takeaways

This project reaffirmed that people appreciate choice-driven learning experiences and find personalized feedback especially rewarding.